🪟Trust needed

IoT involves the massive collection of personal data. Yet today's end-users have no way of verifying what is being done with their data.

This opacity fuels users' distrust and concern about the IoT. They can only observe the collection of their data, with no visibility into the subsequent processing carried out by service providers. There is a real need for transparency to restore trust. Users must be able to retain control over their data. They need to know exactly who is accessing it, and for what purpose. End-to-end traceability of data origin and routing is essential for this transparency. The immutability of logs on blockchain provides this guarantee, essential to the acceptability of the IoT.

By giving users back control over the lifecycle of their personal data, the CONNECTIFY solution aims to restore the trust necessary for IoT development.